Live video: a free way to reach new customers

May 31st, 2016

2016May31_BusinessValue_BThe speed and quality of internet connections continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.

How business continuity plans can fail

May 20th, 2016

2016May20_BusinessContinuity_BLike all things man-made and otherwise, business continuity plans are not perfect. They too have pitfalls that can result in your business’s failure if not accounted for immediately. Don’t blame it all on the IT guy, as often times the way a system is designed can also have loopholes.

Are you using this effective marketing tool?

May 3rd, 2016

2016May3_BusinessIntelligence_BWhen it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best.

Boost staff productivity with mobile tech

April 18th, 2016

2016Apr18_Productivity_BThere’s a lot of talk about BYOD policies these days. While most companies are more concerned with the security risks that go along with bringing your own device, far fewer business owners forget the productivity risks. Believe it or not, a poor BYOD policy (or lack thereof) can actually hurt your staff’s productivity.

How to calculate your technology ROI

April 4th, 2016

2016Apr4_BusinessValue_BFor many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you.

Disaster Recovery myths that no longer apply

March 21st, 2016

2016Mar21_BusinessContinuity_BWe are no longer in the dark ages of Disaster Recovery. With the onset of cloud computing, DR has become more efficient and affordable than ever. Despite this fact, many business owners still cling to their medieval DR mindsets and myths that belong in debates among king Arthur and his knights of the round table.

BI is not just for the big boys

March 10th, 2016

2016JMar10_BusinessIntelligence_BIf you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), it’s time to think again. While it’s true that in the past you needed the help of pricey specialists to really delve into BI, these days a range of self-service tools mean that small- and medium-sized businesses can do much more by themselves.

Become better with these productivity tips

February 15th, 2016

2016Feb15_Productivity_BIf you’re grinding away at your desk, stuck at the office for another late night, wondering when you’ll ever complete that final task on your to-do-list, there is hope: principles that can be applied to make you more productive. These ideas will not only improve the quality of your work and business, but also the quality of your life.

LinkedIn tips for the SMB

February 12th, 2016

2016Feb12_BusinessValue_BWhile there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light.